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The Better Cotton Initiative (BCI) is the largest cotton sustainability program in the world, it exists to make global cotton production better for the people who produce it, better for the environment and better for the sector. It is an international working group that uses income generated by members to tackle issues of forced labour and decent work conditions that often plague the regions in which cotton is grown.

BCI’s overall mission is to improve cotton farming practices - socially, environmentally and economically. With a focus on better cotton farming practices such as crop rotation, water stewardship, soil health and biodiversity. In turn improving the outcome for people, reducing pollution and protecting livelihoods while improving work conditions with better economic outcomes.

As we work towards best practice and full transparency, it is a high priority to support certified, traceable raw materials and organisations that improve social, environmental and economic outcomes such as Better Cotton Initiative (BCI).

Better Cotton.

Shop our BCI Cotton styles here.

Look out for the following eco key for all Better Cotton Initiative certified styles.