- https://www.womenscommunityshelters.org.au/ - Protecting and supporting women and children facing domestic violence and homelessness.
- Look Good Feel Better - Supporting people living with cancer.
- Greening Australia - Environmental restoration and education, carbon sequestration.
Each of the three charities are all causes we felt personally connected to and wanted to do something about. We're also excited to share that we'll very soon be adding some additional charities to the mix - including at least one Indigenous Australian NFP. One of the best things about being a small start up is we're flexible in being able to move and grow where we're needed.
We also understand that people feel passionate about supporting different causes, based on their own experiences. Which is why when you shop at WFG, the customer chooses where their money goes. This is something that's really important to us and we're happy to be growing in this way, offering the customer personal choice and working with a variety of important charities and causes.
What do you look for from brands when you're looking to shop sustainable?
From a WFG perspective, we look to partner with brands and individuals who offer substance and style and who's values uphold ethical and environmental responsibility. We understand this isn't always as easy or as simple as it sounds and can look different for different organisations, but we're constantly inspired by new ways people and fashion labels are doing the work to become more informed, conscious and ethical.
From the design and manufacturing process, to sustainable textiles being used, to fair employment, to packaging and marketing, to implementing up-cycling or end of life programs... there are so many ways organisations are shifting the goal posts to meet the changing requests of the customer - who is also seeking a more ethical and conscious experience.
I'm also understanding more and more that becoming 'sustainable' (for both customers and brands) isn't an overnight process - rather is requires constant work, education, positive dialogue and small, conscious steps towards creating lasting and meaningful change.
In addition to WFG you're also a Yoga & Meditation teacher. How has adding these practices into your day changed your life?
I initially started practicing yoga and meditation in my early 20's when I was working full time in the fashion / media industry. After a few years of practice, it honestly changed my life. So much so that I ended up having a big career shift to leave my job and explore the practices full time. It's taken me to travel, study and teach in some of the most beautiful places and it's been a huge anchor when challenging times or things have come across my path.
The biggest time I've probably realised the value of these practices was two years ago when I was diagnosed with a rare form of blood cancer. I spent the good part of two years exploring so many different modalities of health and healing - both Eastern and Western and although i've come to experience and appreciate some amazing things, I can truly say it's been through the continued practices of yoga and meditation, along with the incredible support from family and loved ones that has been the most valuable on my journey so far.
The practices invite you to explore what it really means to be present and ultimately free in the mind/body. Which makes you realise just how rich and wild this whole human experience is, in all its unknowns and unfoldings - every day really is a blessing and a great mystery.